Hi, I'm Steve.

I'm a product manager who's spent twelve years obsessed with one problem: how people find things. A supplier who can safely take on the job. The right EV at the right dealership. A contractor for the kitchen remodel. When discovery works, everything downstream (trust, conversion, revenue) follows.

Most recently, I led the redesign of Find Suppliers at Avetta, the company's primary revenue surface. We replaced keyword search with AI-powered semantic search, so clients could describe the work in plain language instead of wrestling with 70+ trade code systems. Connection conversions went up 4.8x, and the searchable supplier network grew from 135,000 to over 360,000.

Before that, I was the first product hire at EV.com, where I launched a two-sided EV marketplace across the US and Canada from a blank page: 22,000 monthly visitors, 200+ paid dealerships, and a Hertz partnership in year one. At Angi, I owned email and SMS growth channels ($7M+ incremental revenue in 2022) and redesigned the /articles experience homeowners use to research projects. At TrueCar, I co-authored the ranking algorithm behind the Best Cars & Trucks pages and ran the vehicle data platform serving 9.6M monthly visitors.

I started my career as a data analyst at ALG (now J.D. Power), forecasting residual values for 400+ vehicles, the numbers behind most vehicle leasing programs in the US and Canada. That analytical foundation still shapes how I work: I'd rather run the query myself than wait for a dashboard.

Outside of work, I co-founded Coura Pilates, a boutique studio in Austin, where I build the digital experience (booking, scheduling, payments) and keep the books.

I'm currently looking for senior product roles in AI-driven search, marketplaces, automotive, or health & fitness. If that's the kind of problem you're hiring for, I'd love to talk.