I build search, discovery, and marketplaces that move revenue.
Twelve years in automotive and marketplace products, from AI-powered semantic search at Avetta to launching a two-sided EV marketplace from zero. I turn messy discovery problems into conversion machines.
What I do
The through-line of my career: helping people find the right thing, a supplier, a car, a contractor, and turning that moment into revenue.
AI-powered search
Replaced keyword matching with semantic search and relevance at Avetta, clients describe the work in plain text instead of navigating 70+ trade code systems.
Marketplace launches
First product hire at EV.com. Took a two-sided EV marketplace from nothing to 200+ paid dealerships and 13,000+ listings in two quarters.
Conversion & growth products
A/B testing, lifecycle channels, and SEO products at Angi and TrueCar that grew traffic, subscribers, and revenue quarter after quarter.
Featured work
Four products, four companies, one pattern: discovery experiences that convert.
Find Suppliers redesign
Full redesign of the platform's primary revenue surface. AI semantic search, 135K→360K searchable suppliers, 4.8x conversion lift.
Read the case study →0-to-1 marketplace launch
Launched a two-sided EV marketplace across the US and Canada, including a Hertz partnership integrating 10,000+ vehicles.
Read the case study →/articles & growth channels
Owned marketing communication and redesigned the Angi /articles experience; grew organic traffic 39% and revenue 106% in one quarter.
Read the case study →Best Cars & Trucks rankings
Co-authored the ranking algorithm and led the discovery pages that added 170K unique visitors and top-10 Google rankings.
Read the case study →Looking for a senior PM who's done it before?
I'm open to senior product roles in AI-driven search, marketplaces, automotive, or health & fitness.