Past Work

Find Suppliers is the search experience connecting clients to vetted suppliers, Avetta's primary revenue driver. I owned the vision, strategy, and roadmap for its full redesign, from keyword search to AI-powered semantic search and relevance.

• Replaced keyword matching with semantic search, clients describe the work in plain text instead of navigating NAICS and 70+ other trade code systems.
• Built an enrichment pipeline restoring former suppliers to the network, creating a re-engagement channel that converts client interest into paid rejoins.
• Ran the end-to-end overhaul of the core conversion funnel, aligning engineering, design, sales, and client success from strategy through launch.

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Joined as the first product hire and launched a two-sided EV marketplace across the US and Canada, marketplace, dealership portal, signup flow, and shopping tools, built from zero.

• Owned the roadmap and led the scrum team through every 0-to-1 surface of the product.
• Worked with the founder to land a strategic Hertz partnership, 56 locations, 10,000+ vehicles integrated.
• Led a browsing redesign that improved core web vitals and lifted conversion 5%; partnered with engineering on an AI speech-to-text agent for automated dealer inquiry handling.

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Owned marketing communication as a product, email and SMS growth channels, and redesigned Angi's /articles content experience, the front door for millions of homeowners researching projects.

• Ran customer interviews and behavioral research to validate an MVP that grew organic traffic 39% and revenue 106% in a single quarter.
• Launched Angi pricing guides, extending organic coverage into high-intent research queries.
• Prioritized schema, sitemap, and template work with Adobe, Snowflake, and Google Analytics, producing a 47% increase in quarterly service requests.

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Co-authored a vehicle ranking algorithm with the data science team and led development of TrueCar's discovery pages, the rankings experience that helps shoppers find the best vehicle in every category.

• Led the vehicle data platform behind the marketplace, ingestion, processing, curation, and access for 9.6M monthly unique visitors, and increased vehicle data coverage 10%+.
• Ran shopping flow A/B tests across engineering, users, and executives, prospect conversion up 5%, lead generation up 7%.

Visit truecar.com/best-cars-trucks →